LAST WEEK MARKED ANOTHER MILESTONE FOR NHCA—WE SURPASSED 2,000 MEMBERS NATIONWIDE. Northern California is making its final push toward board formation, and Charlotte officially launched its chapter with an incredible kickoff event. As we continue our drive to establish 15 chapters and reach over 5,000 members by the end of the year, we’re deeply inspired by the support pouring in from across the country—from industry stakeholders, event sponsors, and most importantly, our newest members.

Joining me in Charlotte was Jerry Ascencio, incoming NHCA National Board member, who energized the room in only the way Jerry can. Together, we connected with so many in attendance, including Juan Rodriguez, a local concrete contractor whose words reminded us why this work matters. Juan shared that the event reignited the passion that first led him to launch his business. But he wasn’t there just for himself—he was there for his family, for his legacy.

Juan brought two of his sons to the event, and it was clear they share his passion for construction. What struck me most was watching them begin to realize that this journey isn’t just about their father—it’s about something far bigger than any one person. It’s about creating opportunity, building generational wealth, and leaving a lasting impact.

Our conversation with Juan and his family echoed the questions I posed to the audience that evening:

  • Are we content with being labor in this industry, or do we aspire to become leaders?
  • Will we remain employees, or will we step up to become the owners of the companies we work for?

If our answer is leadership and ownership, then we must act with intention—identifying, accessing, and absorbing every resource available to reach those goals. I was encouraged to see representatives from Lowe’s, Valspar, and the BuildStrong Academy at the celebration. Their presence signaled that our mission is resonating—and that the broader industry sees the potential of this movement. Over the next 10 to 20 years, Hispanics are projected to make up not just 30%, but potentially 50% of the construction workforce—nationwide. This is no longer a regional trend—it’s a national shift. And with that shift comes responsibility: to ensure that our community has the access, tools, and support to move from labor to leadership, from worker to owner.

The future of this industry is ours to shape—and that future is already beginning to take root. But make no mistake: the impact will benefit not only Hispanics, but the entire construction ecosystem. Our movement is built on partnership, unity, and progress. And we welcome anyone who shares our vision to join us in building an industry that reflects the full talent, diversity, and strength of this country.